DRUM

  • Email Technology Specialist

    Type
    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results.No wonder so many great brands — like Aflac, E*TRADE, PayPal, Wounded Warrior Project and more — trust us to help take them where they want to go.We’re DRUM. Let’s dance.

     

    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.

     

    This role will work closely with Account Services and the eCRM Manager to lead email program planning and campaign execution for a variety of clients. Key responsibilities include: management of client relationship to plan and execute email marketing campaigns, coordination of assets and schedules with both client and internal teams, development of targeting and segmentation strategies, and execution of email deployments.

     

     

    Responsibilities

    - Partner with clients to develop and execute email marketing campaigns that support clients overall business objectives
    - Responsible for day to day client communications, including requirements gathering and asset coordination, managing client and internal team expectations, and providing campaign specific updates and milestones
    - Develop programming calendars and email project schedules
    - Maintain master email deployment calendar for all clients including changes to schedule – ensure that changes are properly documented and communicated to client and internal teams
    - Responsible for day to day campaign execution, including setting up new segmentation based on marketing strategy
    - Conduct all email quality assurance checks to ensure email meets client expectations
    - Monitor ongoing triggered/scheduled emails
    - Monitor email deliverability across various email platforms
    - Develops custom and ad-hoc reports
    - Make modifications to HTML message when necessary
    - Participate in email team discussions to develop new procedures and best practices

    Qualifications

    - 3-5 years of experience in digital or email marketing
    - Client-facing experience in a digital marketing agency environment
    - Email and marketing execution experience with one or more Email Service Providers/Marketing Automation Tools, IBM Watson Campaign Automation or Salesforce Marketing Cloud experience preferred
    - Experience with project management tools
    - Strong organizational skills and proactive manner
    - Must be a problem solver and analytical thinker
    - Team player with strong interpersonal and communication skills
    - Able to multitask and prioritize multiple projects, while meeting tight deadlines
    - Always looking for better, more cost-effective and scalable ways to accomplish goals
    - Languages/Technologies:
    XHTML, HTML5, CSS3, JavaScript
    - Applications:
    Dreamweaver, Photoshop, Microsoft Office, Strong Excel Skills.
     
    Ideal candidate will have two to three years of experience with IBM Watson Campaign Automation or Salesforce Marketing Cloud.

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