• Digital Media Analytics Manager

    Regular Full-Time
  • Overview


    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like Aflac, E*TRADE, PayPal, Wounded Warrior Project and more — trust us to help take them where they want to go. We’re DRUM. Driving Results with Unified Marketing. Let’s dance.




    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. We embrace team collaboration across offices.  Results are there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    POSITION: The Digital Analytics Manager on the DRUM Analytics team is responsible for managing the client analytics programs in support of our media, account and technology teams on a daily/weekly/monthly basis. This person will be assigned to a select group of accounts in addition to contributing to internal and new business projects on an as-needed basis.


    Here at DRUM Analytics, we believe that everyone is a beneficiary of our services and should be treated like a client. This role requires close collaboration with other analytics resources, the media team, and technology and account services. The manager must be a qualified professional with experience using data across multiple channels and disciplines to advance the customer journey and client maturity. This manager must be highly organized, detail oriented, creative, problem solving, curious and self-directed. This is a career changing position and you must be up for the challenge that lies ahead.


    - Lead the development of digital data definitions and analytics from both internal and third party systems, and offer recommendations for improvement
    - Define the KPIs, conversion events, measurement methodology, and establish success criteria and/or benchmarks of campaign performance
    - Integrate brand and media performance analysis and insights across paid media, websites and social media
    - Day-to-day management and particpation in the analytics functions for multiple clients.
    - Analyze media effectiveness and be able to deliver findings to clients.
    - Monitor trends via real-time reporting and identify ways for the team to leverage current topics of interest to a higher degree.
    - Evaluate opportunities to leverage 1st, 2nd, and 3rd party data for media targeting and/or dynamic creative optimization and personalization
    - Act as an advocate for DRUMs expertise in analytics within the company, educating key stakeholders on innovative and effective ways to address opportunities for business growth through use of data, analytics and technology


    3-7 years of experience in a data related function, including the following Technical & preferred skills: Google Analytics Data Visualization, Advertising Knowledge/Experience, Advanced Excel.
    Preferred: Adobe Analytics, SQL, HTML, R/SAS/Python, Statistical Modeling, DFA/DCM, DMPs, Tableau, A/B Testing Platforms (Optimizely/Target/Google), Paid Search Platforms (Marin/Kenshoo/DS3), eCRM Platforms (ExactTarget/Responsys), Tag Management (GTM/Adobe/Tealium), Attribution Platforms (VisualIQ/Attribution360), Lead/Risk Scoring, Customer Segmentation
    - Proven analysis skills and ability to present data to audiences with diverse backgrounds.
    - You’re knowledgeable of online advertising and media management systems such as: AdWords, adCenter, DART, YouTube Analytics, DoubleClick, Facebook, TubeMogul, Kenshoo, Marin, TradeDesk, and Atlas.
    - You’re able to manage, delegate, and assign complex projects and timelines.
    - You have impeccable attention to detail and very strong ability to convert complex data into insights and action plans.
    - You have excellent written, verbal and presentation skills.
    - Excellent analytical, decision-making, project management, and communication skills.
    - Strong conceptual skills and ability to translate concepts into analytical or research methodologies and tools.
    - Ability to assimilate information quickly and accurately.
    - Track record of success in dealing effectively with complex projects entailing frequent interaction with senior executives.
    - Ability to synthesize and clearly communicate highly complex findings to focus on the critical issues and actionable opportunities.
    - Strong written and verbal communication skills, with the ability to present in both large and small group settings.


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