• Search Planner

    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like Aflac, E*TRADE, PayPal, Wounded Warrior Project and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.


    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    As a Search Planner you will handle Search campaigns, and communicate results and insights to both the Media and Account Service teams. You will be responsible for assisting with the planning and reporting of search engine marketing campaigns on various accounts. A Search Planner must be able to manage campaigns on their own with precision, and a touch of creativity. DRUM is direct response driven so we thrive off of data and surpassing KPIs. It’s ok to nerd out over excel sheets and automated reports.


    We are looking for passionate, positive, and hardworking people who want to drive success for their accounts and the agency as a whole. At DRUM we believe in teamwork and relationships. Not only do we want someone who will work hard, but also thrive off of teamwork and collaboration. We aren’t looking for mediocre – we want extraordinary.


    DRUM has a healthy and fully dedicated SEM department with a proven success record.  According to Advertising Age, DRUM is one of the 25 Largest SEM Agencies in the United States, and we’ve had 46% of our Paid SEM accounts for over 4 years; which is a testament to the quality of work we provide. 





    - Minimum 1- 2 years of Paid Search experience preferred
    - Experience managing Paid Search campaigns in AdWords, Bing Ads, Gemini and other search engines/search partners
    - Knowledge and understanding of third party platforms and tracking services such as Marin, DoubleClick, Kenshoo, Omniture, Google Analytics, etc.
    - Fluent and strong Excel (including formulas) and Powerpoint skills
    - Ability to work effectively under pressure
    - Time management and multi-tasking skills
    - Ability to be a self-starter and take initiative
    - Understanding of the metrics and the stories they are telling (i.e. why did the CTR increase 20%?)
    - Ability to make sound optimization decisions that go beyond the realm of bid management
    - Ability to speak or present in a group setting with confidence and little direction
    - Strong communication, analytical, and organizational skills
    - Degree in Marketing, Advertising, or Communications, or relevant experience preferred


    - Provide day-to-day reporting as well as detailed adhoc reports on performance
    - Recognize and act on performance changes almost immediately via optimizations (bid, ads, landing pages, tracking, new betas, implementation of tests, etc.)
    - Stay on top of industry trends and betas to test in your accounts
    - Ability to launch new Account/Campaigns on your own
    - Efficiently optimize campaigns to campaign goals: ROI, Cost per Lead, Revenue, etc.
    - Manage a budget efficiently – allocating in the most effective manner and ensuring we don’t exceed the budget
    - Strategize, implement, and measure testing ideas for your client to achieve paid search goals


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