• Senior Search Planner

    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like Aflac, E*TRADE, PayPal, Wounded Warrior Project and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.


    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    As a Senior Search Planner you lead Search accounts and provide expert level advice and results to both the Media and Account Service teams. You will own your accounts as the main point of contact to handle client requests. A Senior Search Planner must be able to manage campaigns on their own with precision, and a touch of creativity. DRUM is direct response driven so we thrive off of data and surpassing KPIs. It’s ok to nerd out over excel sheets and automated reports.


    We are looking for passionate, positive, and hardworking people who want to drive success for their accounts and the agency as a whole. At DRUM we believe in teamwork and relationships. Not only do we want someone who will work hard, but also thrive off of teamwork and collaboration. We aren’t looking for mediocre – we want extraordinary.


    DRUM has a healthy and fully dedicated SEM department with a proven success record.  According to Advertising Age, DRUM is one of the 25 Largest SEM Agencies in the United States, and we’ve had 46% of our Paid SEM accounts for over 4 years; which is a testament to the quality of work we provide. 



    - 3+ years of Paid Search experience preferred
    - Expert-level knowledge of AdWords, Bing Ads, Gemini and other search engines and search partners – including their UIs, capabilities and limitations
    - Experience and understanding of search management software such as Marin, DoubleClick, Kenshoo, Omniture, Google Analytics (you need to be able to recommend the best platform to use for a client based on their goals, needs and budget)
    - Ability to implement, measure and strategize testing opportunities
    - Expert-level Excel skills and strong Powerpoint skills
    - Ability to work with a team, yet be self-sufficient, and assist in supporting junior team members’ development and growth
    - Ability to manage multiple high priority projects at one time
    - Experience with Amazon Web Services a plus


    - Manage all aspects of an account including assets, reporting, tracking and more
    - Provide expert-level day-to-day reporting as well as detailed adhoc reports on performance
    - Recognize and act on performance changes immediately
    - Stay on top of industry trends and betas for strategic account tests and decisions
    - Monitor profitability to ensure there is account growth – this includes streamlining processes, formulating new strategy recommendations and projecting account growth and performance
    - Ability to put together projections and estimates based on any budget, scenario or goal – for both existing clients and potential clients
    - Understand the ins-and-outs of third party conversion tracking – including data driven attribution
    - Efficiently optimize campaigns towards client KPI goals
    - Conduct meetings without a supervisor’s assistance
    - Help supervise junior employees and aid in their advancement
    - Ability to effectively launch new accounts and campaigns from scratch with no supervision (includes tracking, structure, settings, establishing reporting, QA-ing, etc.)
    - Need to be able to conduct competitive analysis and track competitor movement in the SERP (especially in relation to increased bidding and promo changes)
    - Assist in new business research and strategy
    - Need to have confidence in your understanding of an account, its metrics, its particularities, its history, etc. You should know the account better than anyone else!
    - Strong presentation and communication skills are a must!
    - Ability to speak or present in a group setting with confidence and no direction


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