• Email Marketing Manager(IBM Watson Campaign Tool)

    Regular Full-Time
  • Overview


    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.



    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    Position Overview:

    We are a multi-channel agency that provides our clients with strategy, planning and program execution. We are looking to add an eCRM Manager with an increasing level of responsibility and experience in multiple platforms specifically including the IBM Watson Campaign Tool that will complement our strong management team and deliver collaborative solutions to our clients. Experience with multiple platforms is desired (IBM/Silver Pop, Salesforce), hands-on work in support of enterprise email clients, and a minimum of 5 years of email marketing experience overall.



    - IBM Watson Campaign Automation experience required. 
    - Management of our eCRM team and all eCRM operations
    - Develop email strategy and roadmap for all email communications including promotional campaigns, lifecycle emails, billing receipts, and win-back emails.
    - Ability to handle multiple clients, flexibly and responsibly managing changing scopes and delivery dates
    - Ability to be hands-on, when needed, to write queries and execute campaigns.
    - Oversee all aspects of email execution including development, deployment, scheduling, segmentation, production, A/B testing, and optimization.
    - Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve our email marketing presence and performance.
    - Perform in-depth capability and configuration discovery around marketing technology solutions. 
    - Work in multiple platforms and assist with scoping requirements for platform migrations and implementations.
    - Ability to work with web developers on client solutions were data is concerned.
    - Works with team members and other managers to provide unified solutions for clients.


    - 5+ years of email and marketing automation execution experience in Marketing Cloud Solutions
    - An increasing level of responsibility and experience in multiple platforms including specifically the IBM Campaign Tool
    - Programming languages a plus – PHP- coding and functionality. A need to be ESP.
    - Ability to facilitate a full ESP migration or start a new ESP relationship.
    - Ideally, 3+ years of SQL experience.
    - Exceptional project management skills; experience working cross functionally with Creative and Production teams. Experience with project management tools
    - Experience with managing QA process for campaign executions
    - Proven track record of success in implementing email programs to drive customer retention and acquisition
    - Organized, dependable and self-motivated with the ability to excel in a hands-on, fast paced environment
    - Client-facing experience, participating as a team member in prospect and client meetings.
    - Experience working with Eloqua or Marketo and experience with platform API calls is a plus


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