• Social Media & Content Specialist

    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.


    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    We’re looking for a self-starting, social content specialist with a knack for thinking strategically and creatively, and a keen eye for what makes good content. Our ideal candidate will help manage existing content campaigns, suggest creative ideas and become an expert on our clients’ business.


    DRUM agency is a mid-sized advertising agency, with a fast-growing content department that’s focused on meeting client objectives by creating content that puts the needs of the audience first. Our philosophy is if you understand what a person wants to hear from a brand, you can create meaningful content that the target audience actually wants to engage with.


    The Social Media & Content Specialist will ensure that social advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. The specialist will create and manage content for the following channels: blogs, Facebook, Instagram, LinkedIn, YouTube and Twitter.


    - Possesses understanding of Social advertising campaign management and optimization practices across Facebook, Instagram, LinkedIn and Twitter
    - Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
    - Compile data across several social media platforms to assist in creating weekly/monthly reports, including analysis for insights, optimizations and future strategy development
    - Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
    - Displays organizational capabilities to track progress, execution and consistency of individual content projects and larger campaigns
    - Displays understanding of client’s industry and objectives to identify new opportunities for the campaign and client
    - Performs various other duties as assigned
    - Create and manage the editorial calendar for blog, newsletter, social media and internal content.
    - Develop a deep understanding of the target audiences, and master a client’s brand voice to convey key messages across channels.


    - Bachelor’s degree in marketing, advertising, communications, marketing or public relations
    - 1+ years with hands-on experience with in social media or digital marketing
    - Previous experience with social media strategy and implementation, preferably in paid media campaigns
    - Self-starter, team player and extreme attention to detail
    - Possess a desire to work for a fast-paced, results-based company
    - Have strong program management and organizational skills being able to manage multiple projects at once
    - Be confident in analyzing and acting on marketing data
    - Startup or small company experience strongly preferred.
    - Exceptional writing, curating, and editing skills
    - Exceptionally strong project management skills combined with the ability to think analytically and work cross-functionally
    - Social media management experience preferred.
    - An entrepreneurial, self-motivated, ambitious, detail-oriented, data-driven, and organized mentality.
    - Experience in creating content and implementing across several digital mediums, and optimized for search engines and social media.
    - Attend events as needed, both during and after traditional work hours.
    - Must be able and willing to work at our New York office location.


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