• CRM Analyst

  • Overview

    This role requires prior experience with SAP CRM and someone to help with segmentation logic. This is a Monday-Friday assignment that will last until mid-December and will be based out of our Atlanta office, however will require occassional travel and inital training in Brentwood, TN at the clients headquarters.


    - Manage day to day operation of email execution including scheduling, segmentation, and analysis
    - Leverage both known and unknown user data to delivery personalized and dynamic content
    - Collaborate with CRM marketing leads on strategizing the development of both targeted and triggered based life-cycle campaigns
    - Understanding client requirements in regards to business intelligence, reporting, and analytics
    - Design and analyze surveys to measure impact of marketing tactics & understand consumer behavior Development of prototype solutions, reports and dashboards, and robust analytics to support analytic insights and visualization of complex data sets
    - Provide optimization recommendations that drive KPIs established by CRM team Deliver timely analytics and dashboards to support decision-making including website, product, and marketing efforts
    - Leverage analytical tools (Omniture and Google Analytics) to understand onsite behavior, e.g. click through rates, golden pathways, conversion analysis, marketing effectiveness
    - Develop and deploy testing hypotheses and analyze test results, providing the necessary analytical rigor to ensure data quality, consistency, repeatability, and accuracy of insights


    - College Degree in any field
    - 1-3 years of experience in SAP CRM including segmentation logic
    - Solid capabilities for analyzing email marketing & other digital marketing channels


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