• Analytics Manager

    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.


    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    The Analytics Manager on the DRUM Analytics team is responsible for managing the client analytics programs in support of our media, account and technology teams on a daily/weekly/monthly basis.  This person will be assigned to a select group of accounts in addition to contributing to internal and new business projects on an as-needed basis.


    Here at DRUM Analytics, we believe that everyone is a beneficiary of our services and should be treated like a client.  This role requires close collaboration with other analytics resources, the media team, and technology and account services.  The manager must be a qualified professional with experience using data across multiple channels and disciplines to advance the customer journey and client maturity. This manager must be highly organized, creative, problem solving, curious and self-directed.


    - Day-to-day management and particpation in the analytics functions for various clients.  Responsibilities include fielding requests for reports and analysis from internal (Account Service and Media) and external clients.  Must employ a systematic and disciplined approach to project management. Expected to document requests and maintain a prioritized queue of deliverables.
    - Work with Media, Account and Strategy to help define successful KPIs, monitor and evolve KPIs based on the evolving landscape and client goals.
    - Analyze media effectiveness and be able to deliver findings to clients.
    - Monitor trends via real-time reporting and identify ways for the team to leverage current topics of interest to a higher degree.
    - Manage the periodic delivery of substantial performance updates to various clients.  This includes, but is not limited to, innovative methods of presenting performance metrics, automating recurring data needs and aligning presentation materials with Account Service and Media efforts.
    - Act as an advocate for DRUMs expertise in analytics within the company, educating key stakeholders on innovative and effective ways to address opportunities for business growth through use of data, analytics and technology


    - 3-7 years of experience in a data related function
    - Required experience in the following: Advanced Excel, Google Analytics, Data Visualization
    - Preferred experience with Adobe Analysis, SQL, HTML, R/SAS/Python, Statistical Modeling, DFA/DCM, DMPs, Tableau
    - Experience preferred with A/B Testing Platforms(Optimizely/Target/Google), Paid Search Platform(ExactTarget/Responsys)
    - Tag Management(GTM/Adobe/Tealium), Attribution Platforms(VisualIQ/Attribution360) preferred
    - Lead/Risk Scoring and customer segmentation experience preferred
    - College Degree


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