DRUM

  • Programmatic Campaign Manager

    Type
    Regular Full-Time
  • Overview

     

    Company

     Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.

     

    Culture

    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.

     

     

    OVERVIEW:

    The Programmatic Campaign Manager is responsible for executing successful audience-based programmatic media programs across a portfolio of DRUM clients. The Programmatic Campaign Manager will provide thought leadership on audience strategies, optimization approach, new business opportunities and campaign architecture and will serve as the lead in the expansion of relationships with agency clients through successful campaign execution. This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving skills to deliver flawless campaign execution, meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social, native, etc.); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills.

     

    Location: Open to filling this position in our Atlanta, Chicago or NYC office locations.

    Responsibilities

     
    - Drive business growth by delivering on campaign performance, deliver great customer experiences and institute operational efficiency for future growth.
    - Accountable for the success of cross-channel programmatic client campaigns.
    - Develop optimization strategies and tactics that will maximize client ROI
    - Execute all aspects campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend);analysis and reporting with assistance from internal DRUM resources (Data Services, Creative, Development, Measurement, etc.)
    - Provide detailed account analyses and ensure that our partners are satisfied with their performance goals.
    - Influence product development through interaction with relevant colleagues, peers and direct reports.
    - Understand and absorb complex technical concepts and communicate them to a non-technical audience effectively.
    - Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts.

    Qualifications

    - BA/BS degree or equivalent practical experience.
    - 3+ years of experience in the online advertising industry in programmatic working with media agencies, ad networks and/or advertising technology companies.
    - Minimum of 2+ year’s in-console audience-based RTB media
    - Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
    - Data analysis experience
    - Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
    - Experience using Tableau (or other reporting tool) to assist in analysis and reporting
    - Strong analytical, problem solving and critical thinking skills
    - Excellent written and verbal communicator
    - Innovative thinker with ability to design / deliver within current capability, process, technology
    - Collaborative team-player yet comfortable with independence
    - Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
    - Preferred qualifications
    - Experience using theTradeDesk (http://thetradedesk.com/ ) DSP Platform
    - Trading desk or ad network experience and proven record of strategic development within the industry.
    - Strong familiarity with programmatic media buying and selling processes, and a solid knowledge of advertising technologies including Ad Serving, Rich Media, Search Management, Real Time Bidding, DSPs, DMPs, SSPs, and Ad Exchanges.
    - Ability to demonstrate measurable impact of campaign strategy and deliver customer-focused results in a competitive environment.
    - Action-oriented, efficient, highly organized, and detail-oriented with demonstrated ability to drive multiple projects to completion and deliver high-quality results on tight deadlines with minimum guidance.
    - Ability to effectively influence and communicate cross-functionally with all levels of management

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