DRUM

  • Account Executive, Public Relations

    Type
    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.

     

    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.        

     

    DRUM Atlanta is hiring a Public Relations Account Executive. Ideal candidate will have 3-4 years experience from a PR firm or within a company. 

     

    Responsibilities

    • Liaise on a daily basis with clients and the media, often via telephone, email, social networks
    • Media pitch weekly/monthly story angles per client
    • Daily copywriting ranging from media pitches, to press releases, to social media postings.
    • Build strong relationships and networks with colleagues, clients and the media
    • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
    • Post materials on paid and free wires, prepare regular client reports and attend client meetings
    • Research, write and distribute press releases to targeted media
    • Promote news stories and features to the media, known as 'selling in'
    • Collate, analyse and evaluate media coverage
    • Support events, including press conferences and promotional events
    • Attend and promote client events to the media
    • Assist with the production of client publications and social editorial calendars, such as newsletters
    • coordinate studio or location photography
    • Undertake research for new business proposals and present them to potential new clients
    • Support the PR aspect of a possible crisis situation under senior leadership

    Qualifications

    - Bachelor’s Degree or equivalent from four-year College
    - 3-4 years experience from a PR firm or within a company
    - Prior experience in marketing communications, media/public relations
    - Experience writing press releases, social media marekting and project management experience
    - Attention to detail
    - Ability to multitask

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