DRUM

  • VP, Analytics Director

    Type
    Regular Full-Time
  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.

     

    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.

     

     The Vice President of Analytics is part of the company’s senior managment team.   He or she will be responsible for initiating and managing decision-support engagements for internal partners and external clients.  Analytics, using both internal staff and external resources, is expected to proactively address opportunities for everything from media optimization to attribution modeling, probability modeling and conjoint analysis.  The departmental charter is toward innovative and replicable model-based applications. The Vice President of Analytics will partner with other company leadership for new business opportunities with “support” or “retail” analytics components.  This position can be filled in either Atlanta, Chicago or NYC.          

     

     

    Responsibilities

    - Serve as the domain expert with predictive and explanatory analytics, namely; Multi-Channel Media Mix Attribution, Customer Lifecycle Marketing Analysis, Paid Search Audience Targeting and ROI Impact, Campaign Profitability
    - Develop and manage a team of analysts with varying levels of experience: statistical and business analysis
    - Identify and deliver high impact analytical projects
    - Coordinate Analytics priorities and deadlines with account and agency leaders
    - Recommend, manage and implement the analytical tools (e.g. SAS, JMP, etc.)
    - Represent our firm as a thought-leader in the use of analytics to enhance the success and performance of our marketing services.
    - Manage the analytics team as an important services component and revenue source for the company.
    - Personally perform analytics work, where appropriate, and provide detailed direction to others as to the methods and procedures to undertake.
     

    Qualifications

    - Bachelor’s Degree in Statistics, Economics, Mathematics, Biostatistics, or related field.  Master’s Degree is a plus.
    - 10+ years of relevant experience preferred
    - 6+ years of experience with an enterprise analytics language (SAS, SPSS, R, etc.)
    - 4+ years of experience with hands-on inferential modeling and time series applications; significant experience with media mix models and applications
    - Extensive knowledge of commercially available marketing information resources, e.g., Google, Acxiom’s InfoBase, etc.
    - Experience managing competiting priorities in a shared resource environment
    - Demonstrated success evangalizing analytics to multiple levels of management
    - Ability to translate technical findings into practical deliverables 
    - Strong presentation and consultative skills
    - Audit or consulting experience preferred
    - Vice President of Analytics will need to manage, from inception to implementation, the planning and execution of our analytics services to our clients

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