• Digital Analyst

  • Overview

    Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.


    If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


    Our Atlanta office is currently looking for a Digital Analyst.  This position is a contractor role. The work schedule is Monday-Friday from 9:30am to 5:30pm.


    The Data Analyst will provide technical solutions, identify approaches for capturing, storing, retrieving corporate data so that is may be used widely, effectively and as efficiently as possible. Analyze business requirements; develop high-level and detailed data assessment for complex, cross numerous business functional areas projects.


    - Access and Compile large volumes of custom and syndicated data from disparate sources into concise and precise information
    - Verify accuracy, develop databases, systems, and programs that facilitate econometric modeling
    - Ensure data quality and data documentation
    - Develop new data sources and data management tools to ensure most effective methods are used 
    - Build Powerpoint presentations summarizing both model results and client recommendations
    - Recommend and provide general data governance and analytics support to client 
    - Understand the business processes and leverage the procured knowledge in planning,execution and reporting
    - Produce visuals (charts, graphs) and presentations for summary trend statistics
    - Clearly and effectively communicate findings to clients


    - Bachelor's Degree Required
    - 2+ years data analyst experience, preferably working at a digital agency
    - Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversion
    - SAS programming (or other statistical programming language) experience is highly preferred
    - Background in processing and analyzing information using statistical and econometric modeling
    - Advanced Excel skills (pivot tables, macros, functions, etc.) and intermediate knowledge of MS PowerPoint
    - Attribution measurement experience
    - Data visualization, presentation, and analysis experience
    - Strong fundamentals in relational data and database schema
    - Basic HTML and marketing automation platform knowledge
    - Ability to adapt quickly to new technologies
    - Fundamental understanding of core digital marketing disciplines
    - Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value experience a plus
    - Database tools (MySQL, SQL Server, MS Access)
    - Understanding of database concepts including normalization, and data integrity
    - Strong written and verbal communication skills
    - Ability to handle multiple assignments and work in a fast-paced environment
    - Self-starter, solid problem-solving and interpersonal skills


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