Business Development Strategist

Location US-Atlanta
Regular Full-Time


Newton’s First Law: Objects at rest tend to remain at rest. The same is true of people. At DRUM, our job is to get people to move. But random movement is pointless. Movement in rhythm with the goals of our clients, on the other hand, is the most valuable thing in the world. There’s an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. No wonder so many great brands — like AT&T, Aflac, Carhartt, E*TRADE, PayPal, March of Dimes and more — trust us to help take them where they want to go. We’re DRUM. Let’s dance.


If you’re not having any fun at work, you’re doing it wrong. Whether you’re in our Atlanta, Chicago or New York office, you’ll see for yourself: At DRUM, we love what we do. We’re focused, but not funless. Aggressive, but not ad-holes. After all, we believe in harmony. It’s there in everything we do, from our award-winning campaigns to our slightly less decorated bowling team. And it’s the reason our agency is recognized time and again, from Chief Marketer’s Top 200 Agencies to the Atlanta Journal-Constitution’s Top Workplaces.


DRUM Atlanta is seeking a highly motivated Business Development Specialist to support the agency’s new business efforts while reporting to the Chief Development Officer. Internally, the Business Development Specialist assists in the execution of new business strategy and works with the multi-office business development team.


This role includes the driving and managing of various new business initiatives including inbound and outbound lead generation, qualification, research, RFI/RFP response, management of CRM platform and database, case study and credential preparation and sales asset creation.  An ambitious self-starter is required. Someone who can combine a solid understanding of the Marketing/Advertising industry with creative selling skills to forge deals with a wide variety of clients across various industry sectors. This role is responsible for generating sales leads, sourcing new business and prospecting clients.



- Lead Generation/Nurture: Generate applicable prospects using data and direct outreach: a cross section of phone, email, content marketing. Qualification of each opportunity to ensure the efficient spend of internal resources.
- Pipeline management: Ensure prospective clients and existing opportunities continue to move through the pipeline by updating account activities, prioritization of upcoming deals, and assisting the team in providing prospects with applicable sales materials and presentations
- Actively attends conferences and networking events in order to develop leads and generate new business opportunities
- CRM ownership: Management, maintenance and integration of CRM (client relationship management) tool as needed to set up new accounts, maintain prospect/contact database, and be accountable for lead scoring, tracking and nurturing
- Deck & proposal outlining and creation in conjunction with account and creative teams
- General writing, research, appointment setting and meeting prep
- Represent the agency in one on one correspondence with stakeholders
- Learn clients’ business (internal & external) including challenges, drivers, external market factors and success criteria
- Know key stakeholders, decision makers, influencers, antagonists, integrators
- Market research, market intelligence
- Competitive agency landscape analysis
Problem Solving
- Leverage experts within the agency to devise and communicate ideas and solutions
- Proactive development of sales assets and turn key responses


Bachelor’s degree
- 5-7 years applicable experience
- Business development experience working in a client service organization (digital agency, customer software development, major design studio or top tier professional services)
- Strong written and oral communication skills
- Strong presentation skills
- Knowledge of industry standard sales tools, design thinking and solution development methodologies
- Ability to manage multiple priorities/multiple deliverables and lead multiple teams
- Excellent teamwork and interpersonal skills
- Proactive attitude
- Experience selling agency media services and prior experience working at a full service agency is a plus
- Aptitude for troubleshooting and problem solving
- Strong ability to establish new accounts, open pipeline opportunities, and close business in collaboration with a team


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